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The warranty function has greatly evolved over the past decade and the recent pandemic has accelerated this growth and transformation. Warranty leaders have needed to change their approach when dealing with the evolving customer expectations, and keep abreast of new technologies transforming old business models. How are the most innovative warranty leaders adopting new tech to inspire customer loyalty?

Innovation in Warranty: Building Customer Loyalty By Embracing Technology

Webinar: April 8, 2021 & 12:00 PM ET

Michelle Esgar

Group Manager, Brand Experience


VP of Product Marketing


Join the warranty roundtable discussion, where warranty experts: Michelle Esgar, Group Manager, Brand Experience, Panasonic, Taj Mian, International Business Development Director, Domestic & General, and Edwin Pahk, VP of Product Marketing and Business Development, Aquant discuss all things warranty including customer retention and loyalty. Additional topics to be covered include: 

  • How technology can help harness and transform business models for warranty management
  • How warranty has changed the way we buy products, establish customer relationships, loyalty and develop service contracts
  • Innovation in warranty - what major shifts are rising within the warranty industry 


Taj Mian

International Business Development Director


Domestic & General